ALANNA NASON

Defined and led external PR strategy, securing over 120 media placements and generating 10M+ impressions by aligning communications with key business moments including product launches and funding announcements.

Established and scaled executive visibility initiatives, exceeding EMV annual targets by 28% in year one and 56% in year two through strategic partnerships with C-suite leaders for thought leadership and media engagements.

Defined and operationalized a unified brand narrative across PR, influencer relations, and integrated marketing channels, increasing market share of voice from 2% to 13% and expanding media engagement by 20%.

Led proactive media and analyst engagement, crafting high-impact stories on product innovation, customer outcomes, and executive POV, resulting in a 20% increase in outreach conversion to coverage and briefings.

Drove integrated communications planning and PR editorial calendar, aligning story development to company priorities including product launches and key industry events such as RSA and Black Hat.

Developed comprehensive corporate communications, including press releases, bylines, and award submissions, while preparing executive leadership for high-visibility media and speaking moments.

Orchestrated cross-functional communications across Marketing, Product, Legal, HR, and executive leadership, leveraging data-driven insights to shape narrative and strategic direction.

Directed global social media strategy, enhancing brand visibility and audience engagement across multiple platforms.

Implemented data-driven social media campaigns, significantly increasing follower growth and interaction rates.

Collaborated with marketing and content teams to ensure cohesive messaging and brand representation across all social channels.

Analyzed social media performance metrics to optimize content strategy and improve campaign effectiveness.

Managed brand strategy and content creation across a range of executive profiles, aligning distinct voices with cohesive thought leadership messaging to achieve broader business and revenue goals.

Led integrated content development across web, social, video, webinars, and email channels, driving a 35% increase in customer conversion by aligning storytelling to product news and campaigns.

Partnered with subject matter experts to translate complex financial concepts into clear, compelling content, strengthening message clarity and audience accessibility.

Supported strategy and execution of integrated marketing strategies for client accounts, coordinating cross-functional teams to align content and deliver clear, targeted messages.

Contributed to content development and campaign execution across diverse digital channels, supporting brand positioning and audience engagement initiatives.

Analyzed campaign performance data to inform strategic adjustments and optimize client outcomes.

Assisted with content development and campaign execution across digital channels, supporting brand positioning and audience engagement initiatives.

Contributed to research and analysis for integrated marketing strategies, aiding in the development of targeted messages.

Supported cross-functional teams in coordinating content delivery and ensuring alignment with client objectives.